LivingSocial Merchant Portal

Deliverables: Final responsive designs & specs | Status: Released | Role: Product Designer

Problem

An increase in sale calls, questions, and emails, as well as merchant feedback, told us that perspective merchants weren’t sure what if they could run a deal with us, or how it would benefit them.

Context

Merchant Portal is a redesigned onboarding experience for prospective LivingSocial merchants. Merchant Portal is an engaging experience for perspective merchants looking to work with LivingSocial. Perspective merchants can learn about the process of working together through a customized experience relative to their business, while current merchants can use it as a market place platform to grow their business.

our users

Potential small or big businesses that are looking for information about working with LivingSocial or existing merchants working with us.

core experience - CUSTIMZATION

Merchant portal provided a customized experience for merchants looking to run a deal. It offers real testimonials for merchants as well as a hub of resources for them.

HOMEPAGE:

A customized experience for every kind of merchant from the very beginning. Whichever path a merchant chooses will show them how their business market benefits from partnering with LivingSocial.

ADVERTISING:

Similar to the other customized experiences for different businesses, the advertisers are taken on a separate path where the content helps inform them of why they should advertise with LivingSocial.

TESTIMONIALS

Through research we did by talking to merchants and testing wireframes on them, it was clear that merchants responded well to testimonials, specifically when they were related to their business.

Process

From the beginning, we were set on creating a better, more pleasing experience for merchants. I worked closely with a content strategist to ensure we were providing the right information to prospective merchants. We made sure to talk to our merchants early and often, to understand what they expected and needed to work with us. I designed and facilitated research and multiple rounds of user-testing, to high fidelity mock-ups and merchant interviews, really wanting a better understanding of what merchants wanted and responded to. When the designs were ready to hand off I worked closely with the developer, spending hours perfecting the experience and visuals until we were happy with the result.